Web hosting provides the client company’s website space on a server and a connection to the Internet. This makes online marketing easier for the client company as it can make its presence felt on the Internet. Thus, web hosting allows a company to attract a large number of prospective customers who visit the websites of different companies to know about their products and services. Although, big companies can easily go for expensive dedicated web hosting or own a server altogether for their website, small companies think twice before going for web hosting. This may be the reason why many firms are coming up with cheap web hosting services in India.